Fauxbie Award Categories & Definitions
Most Eyeballs -
The campaign that reached the biggest crowds by targeting major location-based events including parades, festivals, concerts, or other cultural events.
Kansas City Sports Commission for Kansas City Chiefs Super Bowl Parade 2023
Billups NY for Delta Airlines Pride Parade
Kinetic NY for Citizens Bank NYC Marathon
OMG23 for Disney+ Goosebumps
OMG23 for Disney Indiana Jones
Hard Rock Cafe
Most Likely to Stop Traffic -
Campaigns with the brightest, most bold, wild, arresting or even controversial creative.
Quan Media Group for SKIMS
OMG for Apple TV+ Foundation
Rapport LA for Netflix
Vox Media for Sparkling Ice
Coolest Embellishment -
Campaigns that utilized 3D-printing, canvas extensions, illumination techniques, or even a custom one-off build to captivate consumers.
Kinetic LA for Universal Pictures Trolls
Rapport LA for Netflix Avatar
Horizon NY for Paramont+ Halo S2
OOH Impact for Aladdin
Most Buzzworthy -
The absolute best campaigns in the Alcohol category. We know it’s tough out there to find high-impact out-of-home solutions for our boozy buddies, so here’s cheers to Double Deckers giving you the versatility you need.
PJX Media for Roscato Wine
Rapport LA for High Noon
Bordeaux Wines
BuzzBallz
Highest Earning Miles Status -
The campaigns that hit the most markets and/or drove the most miles.
Mindshare for ITA Airways
Marcum
OMG NY for Valentino Beauty
Slip
Rookie of the Year -
A first ever campaign with Vector.. that shined brighter than the rest.
Slip
HiteJinro America
Aramara Beauty LLC for Glow Recipe
Celsius
Most Transformative Experience -
Campaigns that completely transformed a Double Decker into a completely immersive experience. Be it a Double Decker, The Looking Glass, Digital Bus or Lux vehicle, all Experiential campaigns qualify.
Horizon Media for Lionsgate Entertainment, “Are You There God? It’s Me, Margaret”
OMG NY for Valentino Beauty
THINK 450 for NBPA 450 Gives
Rapport NY for Lego
Best Beauty Bus -
Campaigns in the Beauty category.
Saie Beauty
AdKom for Olaplex
Aramara Beauty LLC for Glow Recipe
Slip
Best Off-Route Detour -
Campaigns that took their Double Decker off-route for a private event, transportation charter, sampling days, or similar bonus activation beyond the standard media campaign.
Rapport LA for Netflix Golf Grand Prix
Rapport LA for Netflix Squid Game: The Challenge
OMG NY for Mugler
Steve Madden
Mindshare for ITA Airways
Vote for your favorite campaigns from each category below!